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Joel Comm
08-23-2005, 12:15 AM
Google announced a new feature for publishers today. It is called "Section Targeting". From the AdSense web site...

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Section targeting allows you to suggest sections of your text and HTML content that you'd like us to emphasize or downplay when matching ads to your site's content. By providing us with your suggestions, you can assist us in improving your ad targeting. We recommend that only those familiar with HTML attempt to implement section targeting.

To implement section targeting, you'll need to add a set of special HTML comment tags to your code. These tags will mark the beginning and end of whichever section(s) you'd like to emphasize or de-emphasize for ad targeting.

The HTML tags to emphasize a page section take the following format:

<!-- google_ad_section_start -->

<!-- google_ad_section_end -->

You can also designate sections you'd like to have ignored by adding a (weight=ignore) to the starting tag:

<!-- google_ad_section_start(weight=ignore) -->

With these tags added to your HTML code, your final code may look like the following:

<html><head><title>Section targeting</title></head>
<body>
<!-- google_ad_section_start -->

This is the text of your web page. Most of your content resides here.

<!-- google_ad_section_end -->
</body>
</html>

You can use section targeting to make suggestions about as many sections of a page as you like. However, please be aware that we can't guarantee results, and that it may take up to 2 weeks before our crawlers take into account any changes you've made to your site.

Please also note that in order to properly implement this feature, you'll need to include a significant amount of content within the section targeting tags. Including insufficient content may result in less relevant ads or PSAs.

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Wow! What a COOL idea!

I am going to try this on WordSearchFun.com. Even though people create a variety of puzzles, AdSense seems to pick up on the "word search puzzle" phrase more than anything else. I should have this up by Tuesday, so you can look at see if it has been successful later this week.

http://www.wordsearchfun.com

Joel

tsutton
08-23-2005, 03:43 AM
I can't find anything about it on Google Adsense website. Is it for high usage website?

markp-r
08-23-2005, 09:48 AM
Google announced a new feature for publishers today. It is called "Section Targeting". From the AdSense web site...

----------------------

Section targeting allows you to suggest sections of your text and HTML content that you'd like us to emphasize or downplay when matching ads to your site's content....

Joel

Oh my goodness...

This is really Big. I believe this will serve everybodys benefit, and I for one plan on testing this out right away.

I will post my results over the next several weeks.

Let's see what the bright minds at Google have served up to us this time. I'm excited!

Ursula
08-23-2005, 12:01 PM
Hi everybody,

I just joined and figuered I might as well jump right in.
This section targeting really does seem to be a great idea.
Done properly, the way I understand it, it would also help
to eliminate totally irrelevant ads from popping up, right?

Seems to me it shows once again the way Google wants
things to go. Very targeted content with human hands
manipulating it, rather than generators.

More work, but in the long run it'll mean longer life and more
profits (which I'm still waiting for, just started). :)

Cheers,

Ursula

adamxcl
08-23-2005, 03:50 PM
I think it will be good. More targeted the better. I sometimes have ads that are definitely not where my focus needs to be.

jedimaster
08-23-2005, 05:03 PM
tsutton - I too had trouble finding the docs on this. I was only able to find the docs by reading the blog entry at ProBlogger.

Here is the link:

http://www.google.com/support/adsense/bin/answer.py?answer=23168&topic=371

tsutton
08-24-2005, 05:46 AM
Yeah and that's where I found it too, but the FAQ link is 404'ing.

Seems Google removed it?

Aspen
08-24-2005, 07:33 PM
you'll need to include a significant amount of content within the section targeting tags.

Anyone hear what is considered a "significant amount of content"? If you could couch the answer in a number of words range, that would be helpful. Thanks.

jmaloney
08-24-2005, 11:15 PM
I read about this on another site last night, logged onto AdSense, went to Help, searched on "section targeting", and there were no search hits. So I assumed it was an old feature that had been discontinued before I got into AdSense. I'm glad to see it's real and current. (It shows up on a search on AdSense Help now.)

I love the way Google listens to people and keeps improving. I've had an ongoing problem with inappropriate ads because I have so little text on most of my pages. The ads frequently focus on text I want AdSense to ignore. Back in June I wrote a letter to AdSense support about the problem, with examples, and suggested six possible solutions. Here is suggestion number 3 from my letter:

"3. Define an invisible tag that publishers could put around words they want the analyzer to ignore. That way publishers could identify the words generating inappropriate ads and tag them to prevent the problem."

That's part of what Google has just implemented. Gee, maybe I had something to do with it!

I sure hope people don't abuse this and ruin it for the rest of us. I foresee people telling AdSense to focus on a few high-paying keywords that aren't really relevant to the page. I guess we'll all see what happens.

Jon Maloney

Erik Geurts
08-24-2005, 11:46 PM
I foresee people telling AdSense to focus on a few high-paying keywords that aren't really relevant to the page. I guess we'll all see what happens.

Jon Maloney
I guess you're right, but then again, visitors will see ads that are relevant to those few keywords, but not relevant to the site they're visiting. The click-rate will be much lower or virtually zero.

jruiseco
08-25-2005, 12:48 PM
It'll be interesting to see how this affects things...

I plan to include this in future sites and see how it goes.

I am trying to think of how this could be used against us. I haven't seen that path in my head yet. Perhaps there is no downside here...

Josen