Joel Comm
05-24-2006, 01:51 PM
As an AdSense publisher, you're going to be generating revenue in two different ways. On the one hand, you'll be looking to maximize your CTR by increasing your traffic and blending your ads. On the other hand, you’re going to be writing like the blazes to fill your site with valuable content.
Both of those elements can require a lot of work, and time spent marketing your site is time not spent adding the quality content that keeps users coming back and clicking on your ads.
When you've been around for a while and built up a good network of sites, there's a good chance that you're going to find regular content writing a struggle. And even if you don't find it a struggle, you'll find adding new sites a struggle.
Maybe that's not a problem for you. If you're happy to put up just one or two sites covering your favorite topics and use AdSense to make money writing about them, that's fine. But if you're serious about building a good-sized online publishing business, then at some point, you're going to have to call in professional writing help.
There are a few things you have to bear in mind when you do that.
First, in general, it's likely that you're going to have a few key sites with which you're personally identified. You'll probably want to keep writing for those yourself. That will help you to keep your users loyal and let you stay in touch with your users' biggest concerns. It should also be a lot of fun!
But if you're expanding into new areas in which you have only slight expertise -- if you have a website about digital cameras, for example, and you want to put up pages to capture ads for photo printers -- there's nothing wrong with asking someone else to help you out with the writing on those topics. Provided the pages on which you're placing the content earn you more in ad revenues than you're paying the writer, it can be a great way to expand your capabilities. You'll soon find that you're growing a real online publishing business and earning much more than you could possibly make alone.
A little bit of help at the right time and in the right places can be the difference between a one-man band and a successful large-scale publishing operation. Are you ready to step up?
Both of those elements can require a lot of work, and time spent marketing your site is time not spent adding the quality content that keeps users coming back and clicking on your ads.
When you've been around for a while and built up a good network of sites, there's a good chance that you're going to find regular content writing a struggle. And even if you don't find it a struggle, you'll find adding new sites a struggle.
Maybe that's not a problem for you. If you're happy to put up just one or two sites covering your favorite topics and use AdSense to make money writing about them, that's fine. But if you're serious about building a good-sized online publishing business, then at some point, you're going to have to call in professional writing help.
There are a few things you have to bear in mind when you do that.
First, in general, it's likely that you're going to have a few key sites with which you're personally identified. You'll probably want to keep writing for those yourself. That will help you to keep your users loyal and let you stay in touch with your users' biggest concerns. It should also be a lot of fun!
But if you're expanding into new areas in which you have only slight expertise -- if you have a website about digital cameras, for example, and you want to put up pages to capture ads for photo printers -- there's nothing wrong with asking someone else to help you out with the writing on those topics. Provided the pages on which you're placing the content earn you more in ad revenues than you're paying the writer, it can be a great way to expand your capabilities. You'll soon find that you're growing a real online publishing business and earning much more than you could possibly make alone.
A little bit of help at the right time and in the right places can be the difference between a one-man band and a successful large-scale publishing operation. Are you ready to step up?