Joel Comm
09-11-2006, 12:11 AM
Most of the people making big money with AdSense
do it by filling pages with quality content and
by blending the ads into the text. But that's not
how everyone makes money online. Plenty of people
use their sites to sell goods and services, and
they wonder whether it's appropriate to put ads
on those pages.
It's a fair question.
If you've built a site to sell your hand-made
sweaters, you don't really want ads for other
clothing products on your pages. You want people
to come to your site and buy your clothes. If
they don't want to buy your sweaters, then they
should be at another site buying CDs or whatever
they're looking for.
But that doesn't mean that a publisher who uses a
site to sell stuff can't make money with AdSense.
They just have to be a bit more careful about the
pages on which they put their ads.
For example, I've got a bunch of sales pages to
promote my books. Even though I think AdSense is
the best, I don't have an ad unit on any one of
them. That's not how I want those pages to
generate revenue.
But I do have ad units on the pages about those
products, and there's a big clue to how someone
can both make money out of selling... and out of
advertising.
Do you see what I'm talking about?
Create other sites that talk up the type of
products you sell, and put ads on those pages.
The person selling handmade sweaters, for
example, could have a great site that promoted
her products. But she could also have other sites
that talked in general about knitting, working
from home, finding designs and all sorts of other
topics related to her products. Each of those
pages would have links to her sales site. But
they could also have AdSense units promoting
knitting needles, home office equipment, designs
and all sorts of other relevant items that she
doesn't sell.
As she promoted those sites, she'd get higher
sales, better page ranking for her sales site and
revenue from her ads.
Every business should have more than one revenue
stream. Used smartly, AdSense can give even the
owner of a retail site an easy way to sell more
and earn more.
do it by filling pages with quality content and
by blending the ads into the text. But that's not
how everyone makes money online. Plenty of people
use their sites to sell goods and services, and
they wonder whether it's appropriate to put ads
on those pages.
It's a fair question.
If you've built a site to sell your hand-made
sweaters, you don't really want ads for other
clothing products on your pages. You want people
to come to your site and buy your clothes. If
they don't want to buy your sweaters, then they
should be at another site buying CDs or whatever
they're looking for.
But that doesn't mean that a publisher who uses a
site to sell stuff can't make money with AdSense.
They just have to be a bit more careful about the
pages on which they put their ads.
For example, I've got a bunch of sales pages to
promote my books. Even though I think AdSense is
the best, I don't have an ad unit on any one of
them. That's not how I want those pages to
generate revenue.
But I do have ad units on the pages about those
products, and there's a big clue to how someone
can both make money out of selling... and out of
advertising.
Do you see what I'm talking about?
Create other sites that talk up the type of
products you sell, and put ads on those pages.
The person selling handmade sweaters, for
example, could have a great site that promoted
her products. But she could also have other sites
that talked in general about knitting, working
from home, finding designs and all sorts of other
topics related to her products. Each of those
pages would have links to her sales site. But
they could also have AdSense units promoting
knitting needles, home office equipment, designs
and all sorts of other relevant items that she
doesn't sell.
As she promoted those sites, she'd get higher
sales, better page ranking for her sales site and
revenue from her ads.
Every business should have more than one revenue
stream. Used smartly, AdSense can give even the
owner of a retail site an easy way to sell more
and earn more.