How Many Clicks?

[montyauto]

I'm just curious, if you are starting a new market and you create a new key word for pay per click advertising, how many clicks will you allow your ad to receive before you evaluate whether changes need to made?

[golden14]

Monty, best question I've seen asked in a while, I use PPC and this would very much depend on how fast adwords acted, I once bought 'ebay' clicks at $0.05c each and made $700 in registration fees in one day, yet in the latest adwords shuffle they now charge £5 not $$ per click!