Google's new changes - how it will affect Adsense revenues

[bbguitar]

Hi there, as a long standing Adwords user I'm a tad worried about the new changes where your bids are inactive unless you up your bid to a minimum amount.

How do other people think this is going to pan out for Adsense revenues?

Are you already seeing the effect as thousands of peoples keywords are being dropped out of existence?

Kind regards, Spencer

[Bobette Kyle]

Actually, the choice is to increase minimum bid *or* improve ad performance. In some cases - for especially strong performing ads, I guess - the actual cost paid per click has decreased.

Not sure how it will all wash out, but I seriously doubt AdWords will lose much (if any) business...maybe even gain with what appears to be an increase in emphasis on quality. In other words, if advertisers are awarded for better quality ads (by being allowed to pay *less* than the previous nickle per click minimum for better performance), then that may attract more quality advertisers.

Some will pay more because they can, some will pay less because of quality ads, some will go away because they can't/won't do either. To me, it's a wait and see.

[mochilero]

My revenue has been down the last few days, but this is probably coincidence. I can tell you this: I just deleted half of all the keywords in my Adwords campaigns, because they weren't worth the .20 required to make them active. That means Google will get less money from me, but then from the perspective of Adsense users, who wants my .05 ads on their site anyhow. Now they'll be replaced with higher paying clicks, I assume. So maybe it will help.

[sprouty]

Hi it seems to me if the Keyword you are bidding on is included in the text of your ad it brings the cpc down. Just work on the text of your Adwords campaign and you should be ok.

[David Rothwell]

Hi all, good point from Sprouty...

Google's new bid price rules take into account whether your keyword appears in the ad, so if you ensure your keyword is included somewhere, but preferably in the headline, of your ad, Google will bold it and make the ad more compelling (that's in Google's and the advertiser's interest, as Google only earns revenue from clicks and the advertiser only gets visitors from clicks).

A more compelling ad gets more clicks per impression, raising the CTR (click-through rate) and getting a higher AdRank position. The higher your ad position, the lower your bid price can be. This is Google's reward for a "relevant" ad i.e one that gets more interest and clicks from the search engine users.


PS. If you want to know why your ad should *not* be in position number one, just email me.

[derrickp]

Great comments here guys.

I think some of the deep pockets using Adwords will instead of "working" their ads to make them more relevant will simply throw more money at them and buy their way to the top.

Thus i believe in the long run help out Adsense. As in any system they have ups and downs but if you keep building great content you should see little fluctuation in your actual earnings.

Derrick

[Aspen]

Is it at all possible this explains why all of a sudden the clicks I get at my websites on adsense ads seem to be paying so much better?

[cozam]

My Adsense income is down quite a bit for this month, still doing a respectable amount, I am just wondering if these new Google changes is what is causing the slump. I realize that there are ups and downs throughout the year. I guess time will tell as far as seeing the overall results.

[heinc]

My Adsense income is down quite a bit for this month, still doing a respectable amount, I am just wondering if these new Google changes is what is causing the slump. I realize that there are ups and downs throughout the year. I guess time will tell as far as seeing the overall results.



IMHO, it's a combination of Google's changes, and it's August... which, at least for me, has been (historically) the slowest month of the entire year, period. Should pick back up some in September and forward. (We hope!) :)

[nodyce]

I wouldn't worry...

Google wouldn't be making this change in Adwords unless it meant more money in their pockets. And more money in Google's pockets from ad revenues can only mean more money in Adsense publisher's pockets, assuming Goog keeps their payout structure the same.

[hooftrmmr]

Is there any generated page maker other than scrape type software that will make pages that will not be de-indexed?

:confused:

[flyer]

> Is there any generated page maker other than scrape type software that will make pages that will not be de-indexed?

Sure- every generator has pages created with it that are indexed & stay that way. The problem is that when sites get deindexed, nobody is told why. It's often because some self-appointed web cop whined to the SEs.

EVERY page is generated by something, even if it is just a text editor.

I've seen hand written, unique content pages get deindexed, too. There is no logic to it, certainly "quality" is not a factor in staying indexed or how you rank.

The big "search engines" are really just ad agencies in disguise. It's funny to me how they are allowed to "scrape" everyone's content without permission, yet if someone else does that, they get labeled a "spammer" (incorrect use of the word).

[jtl909]

I've tried multiple page-makers/keyword-stuffers and what I've found over the years is that if you mix what the auto machines services have to offer (usually keyword and link stuffing) and your own relevant content then your site is safe. original and relevant content is the key and remember that no one can ever take that away from you once it's written! Combine this with Joel's tutorial and you should have a successful site.

Good luck!

-Michael Ganzeveld
Green Tea Phd (http://www.greenteaphd.com)