Joel Comm
10-03-2005, 12:37 PM
I’m pretty happy with where I am now with AdSense. I’ve put a lot of effort into figuring out what works and what doesn’t and I’m pretty sure that my sites are generating as much revenue as possible.
Sure, there are always a few little tweaks I can do here and there, especially when I update my sites, but nothing on the scale of when I was just starting out and had no idea which positions or which colors would bring the most clicks.
Those were pretty exciting days and sometimes I miss them. (Although I don’t miss the small checks.) I’d make a change to the ads, wait a week and check my stats. Sometimes the difference could be as much as several hundred percentage points — and several thousand dollars. Very few of the changes I make these days have effects as exciting as that!
I’m sure lots of experienced AdSense publishers are in a similar position: you’ve spent hours rearranging your ads, you think you’re earning as much as you can... so what do you do now?
Well, there’s lots to do now. It doesn’t matter how much you’re earning or how well you’ve planned your website you still have to keep track of your stats and try to figure out new ways to increase your revenue sources.
The first thing you have to do is ensure that any updates you put on your site don’t bring your CTR down. That can happen, especially when you bring in new keywords.
But you can also start creating new sites, adding new pages and even playing with new designs. If you have a website about computer games for example, and you notice that ads about first-person-shooters get more clicks and higher CPM’s than ads about adventure games, you could create an entire site devoted to first-person-shooters.
The same thing might happen when you’re writing your blog. If you noticed that you picked up lots of clicks on high-paying ads when you talked about offensive language on television then you could set up an entire site on that subject, spread the word and cash in.
As long as the content you create is genuinely interesting, there’s no reason for you not to use the results you see on your stats to create more sources of revenue.
Think you’re done when your site is doing its best? Think again.
Sure, there are always a few little tweaks I can do here and there, especially when I update my sites, but nothing on the scale of when I was just starting out and had no idea which positions or which colors would bring the most clicks.
Those were pretty exciting days and sometimes I miss them. (Although I don’t miss the small checks.) I’d make a change to the ads, wait a week and check my stats. Sometimes the difference could be as much as several hundred percentage points — and several thousand dollars. Very few of the changes I make these days have effects as exciting as that!
I’m sure lots of experienced AdSense publishers are in a similar position: you’ve spent hours rearranging your ads, you think you’re earning as much as you can... so what do you do now?
Well, there’s lots to do now. It doesn’t matter how much you’re earning or how well you’ve planned your website you still have to keep track of your stats and try to figure out new ways to increase your revenue sources.
The first thing you have to do is ensure that any updates you put on your site don’t bring your CTR down. That can happen, especially when you bring in new keywords.
But you can also start creating new sites, adding new pages and even playing with new designs. If you have a website about computer games for example, and you notice that ads about first-person-shooters get more clicks and higher CPM’s than ads about adventure games, you could create an entire site devoted to first-person-shooters.
The same thing might happen when you’re writing your blog. If you noticed that you picked up lots of clicks on high-paying ads when you talked about offensive language on television then you could set up an entire site on that subject, spread the word and cash in.
As long as the content you create is genuinely interesting, there’s no reason for you not to use the results you see on your stats to create more sources of revenue.
Think you’re done when your site is doing its best? Think again.